British pop star Cher Lloyd Recently it opened on the darkest side of the music industry, claiming that executives once encouraged her to look for a relationship with Justin Bieber To boost their career, and fans have thoughts.
During an appearance in the “We Need To Talk” Podcast on Tuesday, the singer revealed a shocking conversation he had while promoting her album in the United States.
Cher Lloyd, who did not specify which record label was responsible for the suggestion, emphasized that the conversation took place “years ago” when he was still a teenager.
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Cher Lloyd states that music executives pressed her to go out with Justin Bieber to get a profits from her career
In the recent interviewLloyd remembered asking his seal for a promotional budget while promoting his album in the US. Instead of financing traditional marketing efforts, the label supposedly told him that he needed to adopt a different approach, one that involved a high profile romance.
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“I remember once, while living in the United States and I was promoting my album, I entered the record label at that time, and they had not given me a promotional budget,” recalled the 31 -year -old. “We spend millions on this album, but there is no budget to go to people listen to it? So, I enter and say: ‘Look, I really need some cash to try to boost this album’ “.
However, instead of financial support, Lloyd said he found an impressive suggestion of label executives.
“They basically told me ‘no’ and what I needed to do ‘was beaten in some of the clubs and discover where Bieber is and try to go to him,” he said.
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Furious fans after Cher Lloyd reveals that the label pressed her to Justin Bieber date

The shocking revelation of Cher Lloyd that music executives pressed her to chase Justin Bieber for professional profits, has caused outrage among fans, which they call industry’s exploitation tactics.
“Welp that’s disgusting. These poor young women,” said a Reddit user. “I’m glad I had to say in any way, but imagine how many people would not have that kind of spirit, since girls are socialized to do what other people want first and take care of themselves in the end.”
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“I remember how horribly the media treated Cher when he was doing waves for the first time,” another intervened. “This is not surprised, especially listening to Halsey talking about how her label trafficking. If the Halsey can be treated like this, there is no hope for the young young talent.
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Cher Lloyd was in a committed relationship while this happened

Lloyd, who was a teenager at that time, was stunned by the suggestion that he should manufacture a relationship with a more famous artist to increase his visibility.
“They told me to connect with someone mega famous and basically leech outside the back of the fame of another person,” he said.
The “Swagger Jagger” singer expressed her frustration, remembering how the incident left her feeling that she was not “good enough to invest” and that the label was more focused on manufactured advertising acrobatics than to support his music.
Strata more indignation in the midst of Cher Lloyd’s statements

“The entertainment industry is that creative people take advantage of hungry sociopaths of power,” said a third after hearing the interview.
As another user of social networks wrote: “This is honestly disgusting, not only for Cher but also for Justin. I imagine that these kinds of things have happened before and considering their bad experience with the industry, it simply worsens it.”
They added: “And they are children. Cher was a teenager here. The exploitation of this industry is really sick.”
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Justin Bieber’s participation

It is not clear if Bieber was aware that his name was supposedly being used to orchestrate a romance of public relations.
Bieber has been married to Hailey Bieber since 2018, and the couple welcomed their first child, Jack Blues Bieber, in August 2024.
As for Lloyd, he has been happily married to Monk since 2013, and his latest statements shed light on the questionable tactics used in the music industry to make fame.